Their love affair with the early ’60s reached its apotheosis in the Chalet Font Family, ostensibly based on the designs of the mythical clothing designer René Albert Chalet.) The phrases they use to describe various styles of House Gothic are telling: “stylish yet functional,” “a sense of sophistication and elegance,” “at once forceful and suave,” “a debonair sense of style.” Hipsters, take note. (They also have fun with other retro ’60s styles, in type families like the Las Vegas Font Collection, the Rat Fink Fonts, the Tiki Type Collection, and Typography of Coop. House Industries’ graphic style is derived almost entirely from the “modern” graphic styles of America in the late ’50s and early ’60s: sleek, streamlined, forward-looking, the sort of look celebrated in the “Century 21” graphics of the 1962 World’s Fair in Seattle.
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